Multimedia Presentations

There are a variety of ways that multimedia presentations can be created to convey your message. One technique used by smart companies is to develop an interactive media presentation and have it produced in the format of a small ‘business card’ size CD.  The mini-CD format was originally developed for recording companies desiring to release single recordings.  However, today, it has found new life as a give away at trade shows.  The uniqueness of its small size makes it ideal for trade shows and as a sales tool to leave with potential customers. 

Electronic Catalogs

Many companies make and sell multiple products and typically use printed catalogs to send to customers.   The problem is that most printed catalogs become obsolete the day they are printed.  Here’s an idea that could impact your bottom line significantly and improve your customer relations at the same time:  Why not publish your catalog electronically on a CD?  With a CD, it is possible to include graphic images, tables, charts, audio, order forms that perform calculations, video, and much more.  The CD is small, light weight, and easy to mail.  In addition, CD blanks can be preprinted with a label and the info ‘burned in’ at the time it is shipped.  This allows updates and changes to be made to a CD catalog as needed while eliminating inventories of obsolete catalogs.

In what ways could a multimedia presentation be used to market your products and services?