The XL Technologies approach involves not only building a web site, but developing a strategy for successful results. We accomplish this by first listening to the client to determine the true objective for the proposed web
site. This consultation provides valuable insight into the client, their products and services, and the market environment. Using this information, a prototype web site is developed and reviewed with the client. This process
is repeated until all the essential pieces are in place and the site is then published. From there, XL Technologies
can submit your site to the major search engines on a regular basis and improve your ranking with the search engines. The objective is get your site ranked as high as possible within the criteria set by each search engine.
Domain Registration
Registering your domain name is the first step in the process of getting online. We can work with you to secure an internet address (i.e. www.yourname.com) that is appropriate for your business
and is unique. Usually, the domain name is secured for a one year period and we can automatically notify you when it is time to renew. The fees and available names will be coordinated with you at the time the process starts.
Account Setup
After your domain name has been registered, we set up a server account for the hosting of your site. This is where your web site will reside and be accessed over the Internet.
Consultation
In this step of the process, we attempt to understand your business, products and services, markets, company goals and the objectives for developing a web site. We discuss the Internet, strategies to improve the effectiveness of
your online presence and learn about your business needs. Above all, we listen intently for clues that will make your eBusiness project an exciting and successful venture. We will also suggest some of latest thinking about where
the Internet is headed and hopefully raise your awareness of some of the many options and possibilities that are available in the medium. There is no charge for this initial consultation.
Design and Development
Once the design specifications and marketing strategies are identified, we develop a written project and pricing proposal for your review. Assuming it meets with your approval, we are ready to begin the actual web site
development. Initially, a prototype layout will be designed and placed online for your review. This is the time to ask questions, change colors, layouts, and format. Once these issues are resolved, the web site development
proceeds as pages, text and images are added.
Publishing
Once all the pages are completed, the site is tested to insure that all links are active and that all functionality has been completed. This quality check insures that there is consistency throughout the site in regard to formats,
and that all functions are operating properly. After completing the quality checks, the site is published and made available online.
Search Engine Submission
As mentioned earlier, in today’s Internet environment, it is not sufficient to merely build a site and place it online. It must be marketed. One way to accomplish this is to subscribe to our search engine submission
service. If you elect this service, your site will be submitted to major search engines (and there are new ones coming online everyday) on a regular basis throughout the year. Each search engine service provider has specific
rules on the frequency of submissions, but the object will be to get your site listed as high as possible in the rankings, and hopefully in the top ten. Although we cannot guarantee this ranking, your site will get as high a ranking
as possible and the key is that it will be resubmitted on a regular basis (each search engine has varying time frames for resubmission from one week to one month).
Traffic Report
Once your web site is up and running, it would be wise to monitor the traffic to your site and analyze the data to develop profiles of visitors. We can provide trend reports to help you determine the effectiveness of your site and
analyze pages that need to be modified or improved. Contact us for more details on this useful service.
Site Maintenance
XL Technologies
is available to support you with changes and additions to your site after the initial developmental phase has been completed. As an added service, we will notify you when your domain name registration is expiring and assist you in the renewal process.
